Marketing Fundamentals for Television Commercials and Others

Question: Discuss about theMarketing Fundamentals for Television Commercials and Others. Answer: Introduction The assignment deals with the marketing fundamentals. In this assignment, marketing concepts will be explained in regards to personal interest in joining the Qantas airways. It is one of recognised airline brand in Australia. Concepts and process within Marketing Marketing can be defined as promoting the services provided by an organisation to the target audience. Promotion can be done through various mediums such as magazine advertisements, television commercials, and others. Marketing concept is the philosophy that emphasise on analysing and satisfying the customer needs. It means that the focus of all the marketing activities is customer satisfaction. Marketing gives the business a direction and help adjust to the changing nature. It will help introduce the new features of service or design the product in a new manner. The marketing strategy will help gain competitive advantage as there are many other organisation launching similar products or services in the same market. Marketing is require for customer retention (Hollensen 2015). The marketing process starts with performing situational analysis, market research, followed by establishing of the marketing objectives. Once the marketing objectives are clear and specified the target market is identified. It is followed by development of market strategies. Last step of marketing process involves implementation of the marketing strategies along with its monitoring and control (Slater 2015). Importance of marketing to chosen service Qantas airways provide national and international airlines services to the people. Thus, marketing is central to Qantas. Qantas needs marketing to generate funds for its new check in facilities, new lounge, and new carriers flying to Asia, which are usually expensive. To satisfy customers a right staff is required. The fate of Qantas is determined by the staff even though they do not directly control the marketing efforts (Lucarelli, 2014). Therefore, Qantas aligns with the HR department for marketing on the job descriptions, and designing of the training programs. Further, during the non-peak times, Qantass sales may be hampered. Therefore, during this time Qantas should use the marketing strategies such as advertising, and sales promotions to boot sales. This will help achieve smooth operations even during the fluctuations in demand. Qantas has many competitors therefore, it is important to pick up integrated marketingoption. It will help provide significantly operational efficiencies. It opens the door to real-time customer campaigns (Homsombat et al., 2014). Insights on marketing This assignment has provided clear perspective on marketing concepts. Initially, it appeared that marketing means television commercials about launch of new product or service. However, now this misconception is erased. Even the companies like Qantas that are ages old need marketing to maintain the strong customer base. The assignment has broadened the knowledge on marketing. Initially it appeared that it is a simple process of announcing the customers simply choosing one or more strategies of promoting. However, marketing is complex process involving series of steps right from performing situational analysis to development of strategy as per the needs identified and lastly implementation. Satisfying customers is a difficult job and marketing is a useful tool in this regard. References Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Homsombat, W., Lei, Z. and Fu, X., 2014. Competitive effects of the airlines-within-airlines strategyPricing and route entry patterns.Transportation Research Part E: Logistics and Transportation Review,63, pp.1-16. Lucarelli, G. (2014). The corporate strategy of Qantas Airways. A case study. Slater, S.P., 2015. The Tasks of Strategic Market Management: The Role of Marketing. InProceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference(pp. 667-667). Springer, Cham.